Luxury Bentley Choi, founder of Mrs. Choi's Finishing School for Nice Girls, reflects on her amazingly successful home-grown franchise, and her dreams for the future.
"The girls come to me with many questions. They want to know, "How many syllables should I add after 'Opa?' How can I master emoticons to show my true feelings? What's the difference between a skirt and a belt? What if my boyfriend is prettier than I am?" I teach intensive courses in Flouncing, High Heel and Blister Maintenance, Self-Photography, Stockings, and Stalking. My franchise has been amazingly successful here in Korea, and I have high hopes to extend my methods in other countries.
"I have had several meetings with interested developers in Europe, but for some reason, I've had trouble following up on the deals. For example, after a Danish business man told me he would consider my offer, he then refused to reply to the eight text messages I sent him. I folded the contract into an intricate heart-shape, mailed it with a selection of adorable cell-phone charms, and still no reply. Capital t, capital t. Space. Capital t, capital t."