Actor Lee Jun Ki has been declared the new spokes-model for Kotex Pantyliners in Korea, a move that surprises virtually no one. Says Kotex representative Sarah Geller, “We feel that Lee is a perfect fit for promoting feminine hygiene products, because when you think of Lee Jun Ki, you think ‘douchebag.'” Lee quickly became a sensation after starring in the movie The King and the Clown (왕의 남자), a Korean remake of Juwanna Man set during the Joseon dynasty. The piano-playing Lee was then featured in a series of commercials for Seongnu beverage, a pomegranate-flavored estrogen supplement. His latest turn as a pantyliner pitchman has his fans excited. “I wanna marry Lee Jun Ki! I just want to hug and kiss him all day!” squealed Park Seongi, a 37-year old inmate in Yeoungdeungpo Correctional Institute.